The short answer · published prices, October 2026
- Typical price per unit
- $13median of 521 clinics
- Middle half of clinics
- $12–$14per unit
- Frown lines, flat price
- $276median of 42 clinics
- New-patient offers
- $10.25median per unit
Most US clinics that publish a Botox price charge between $12 and $14 a unit, and the median is $13. Those figures come from the clinics themselves: in October 2026 we read the websites of 4,107 med spas and aesthetic clinics listed on AuraVenu, and 521 of them publish a regular per-unit price for Botox.
What you pay depends on how many units your plan needs, which your injector decides after looking at how your face moves. To see how units add up across areas, and what that costs in your city, use our Botox units and cost planner. For how Botox works, what it treats and who should avoid it, read our Botox guide.
The price per unit, by state
- Florida33 clinic websites$13
- Texas55 clinic websites$13
- California117 clinic websites$13.50
- New York23 clinic websites$15
Each bar spans the middle half of clinics, from the 25th to the 75th percentile; the dark tick and the figure are the median. States with fewer than 20 clinic websites are not shown.
New York stands apart: its median is $15 a unit, against $13.50 in California and $13 in Texas and Florida. Everywhere else, the middle of the market sits within a dollar or two of the national median.
The price per unit, by city
- Phoenix12 clinic websites$12.25
- Austin21 clinic websites$13
- Denver13 clinic websites$13
- Los Angeles74 clinic websites$13
- Nashville13 clinic websites$13
- Tampa11 clinic websites$13
- Chicago11 clinic websites$13
- San Diego16 clinic websites$13
- Houston13 clinic websites$13.50
- Dallas15 clinic websites$13.50
- Columbus12 clinic websites$14
- San Francisco17 clinic websites$15
- New York City22 clinic websites$15.50
Bars span the middle half of clinics; the tick and figure are the median. Metros with at least 10 clinic websites that publish a regular per-unit price. Follow a city to compare its Botox providers.
The two most expensive metros in this data are New York City and San Francisco, where the median is $15.50 and $15. Phoenix has the lowest median, $12.25. Most cities cluster at $13 to $14, so a clinic’s own price usually varies more than the city average does.
When clinics charge per area
Some clinics price Botox by area instead of by unit, with the units included.
- Bunny lineson the nose, 23 clinic websites$95
- Chin21 clinic websites$98
- Brow lift11 clinic websites$99
- Lip flip55 clinic websites$125
- Crow’s feet42 clinic websites$252
- Forehead lines46 clinic websites$255
- Frown linesbetween the brows, 42 clinic websites$276
- Neck bands22 clinic websites$469
- Jaw (masseter)27 clinic websites$540
Bars span the middle half of clinics; the tick and figure are the median, rounded to the dollar. Clinics that charge a flat price for an area instead of per unit. Some of these areas, such as the lip flip, jaw and chin, are off-label uses of Botox.
A flat price can be easier to budget for, but it hides the number of units. Ask how many units the price includes, and whether a touch-up is extra.
New-patient offers and member prices
72 of the clinics publish a separate first-visit or new-patient price, and its median is $10.25 a unit, about $2.75 below the regular median. Membership plans and promotions lower the price too. We left all of these out of the figures above, because they apply only to some patients, for a limited time. If you are comparing clinics, compare their regular prices, then ask what offers apply to you.
Other brands
Botox is one of six botulinum toxin products approved in the US for frown lines. Each is measured in its own units, so a price per unit of one brand cannot be compared with another: a cheaper unit does not mean a cheaper treatment. Compare the total price for the same area instead.
| Brand | Clinic websites | Median per unit | Middle half |
|---|---|---|---|
| Botox | 521 | $13 | $12–$14 |
| Xeomin | 169 | $12 | $11–$13 |
| Jeuveau | 123 | $12 | $11–$13 |
| Daxxify | 109 | $11 | $8–$14 |
| Letybo | 37 | $11 | $10–$13 |
| Dysport | 349 | $6 | $4.67–$13 |
Dysport’s prices spread the most. Its labeled frown-line dose is 50 units, against 20 for Botox, and some menus price it per three units rather than per unit.
How we got these numbers
- The sourceEach clinic’s own website, read on October 25, 2026. We read 4,107 clinic websites; 1,235 publish at least one price of their own, and 521 publish a regular per-unit price for Botox.
- One vote per websiteChains that share one price list across locations count once.
- Regular prices onlyWe left out starting-at prices, member prices, first-visit and new-patient prices, promotions, volume tiers, medical uses such as migraine or sweating, and prices quoted as typical for the market.
- Enough clinics to be fairA state needs at least 20 clinic websites and a metro at least 10 before we show it.
- No brand conversionsEach brand’s price is shown in its own units.
You can download the figures as CSV files: by state, by metro and by brand. They are free to reuse with credit to AuraVenu.
Frequently asked questions
How much is Botox per unit in 2026?
At US clinics that publish a regular price, the median is $13 a unit, and half of clinics charge between $12 and $14. That is from 521 clinic websites read in October 2026.
Where is Botox most expensive?
In this data, New York City and San Francisco, with medians of $15.50 and $15 a unit. Phoenix has the lowest metro median, $12.25.
How much does Botox for frown lines cost?
Clinics that charge a flat price for frown lines have a median of $276, and half charge between $240 and $300. Clinics that charge per unit price it by the number of units your injector plans.
Are new-patient Botox deals cheaper?
Yes. The 72 clinics that publish a first-visit price have a median of $10.25 a unit. These offers usually apply once, so ask what the regular price will be next time.
Is Dysport cheaper than Botox?
Not necessarily. Dysport is measured in different units, so its lower price per unit does not make the treatment cheaper. Compare the total price for the same area.
